Why I Do What I Do
The Story Behind My Obsession
HOW IT STARTED
I didn't start in tech—I started on stage.
Touring around the world as a professional musician taught me how to read a room, hold attention, and create experiences people remember. It was high-energy, creative, unpredictable—and I was hooked.
Later, I launched iRock, a music school designed to give kids that same rush of confidence and creativity. It wasn't your average classroom—it was a stage for self-expression.
But behind the spotlight, I was quietly geeking out over design, tech, and the systems that made everything tick. I didn't just want to perform—I wanted to build.
So, I taught myself to code. And the more I built, the more I realised: This was the new stage—and I was just getting started.
HOW IT'S GOING...
Fast forward to now—I'm the guy who swapped musical instruments for developer tools and built Sloane, a sleek-as-hell AI web app designed to make business easier, faster, and honestly? Sexier. Sloane's live, growing, and making business owners wonder how they ever lived without her.
Somewhere in between writing clean code and building conversion-ready sites, I realised something: I'm obsessed with websites. And I want you to be, too. Now I build bold brands and unforgettable websites that make business owners fall back in love with what they do—and help their audience feel it, too.
WHAT'S NEXT.
Look, maybe one day you'll be able to say,"The guy who built Nike's site? Yeah—he built mine."
But until then? I'm here to keep it real: To surf, sip creamy, delicious coffee, and keep creating bold, scroll-stopping, strategy-backed websites and tools that actually move the needle. Websites, Ai and marketing built to stand out—not play it safe. That's my playground. And trust me—I'm just getting started.
My Journey
🎶 Stage Life
Started as a touring musician—crafting unforgettable experiences through sound and story.
🎹 iRock
Launched a kids' music school to help the next generation find confidence and creativity.
💻 Code Curious
Fell in love with the tech side—design, systems, and learning to build from scratch.
🧠 Self-Taught Dev
Taught myself to code and quickly got obsessed with the power of a well-built website.
🤖 Enter Sloane
Built an AI web app for business owners—designed to make things easier, faster, and better looking.
🌐 Website Obsession
Now I build websites that people are genuinely obsessed with—ones that look good and perform.
🚀 What's Next
More bold brands. More scroll-stopping websites. More AI that actually works. And a life that stays creatively fuelled (with coffee + surf included).
Ready to Be Obsessed with Your Website?
If you're done blending in, sick of the DIY chaos, and ready for a digital presence that actually moves the needle—
then let's build something worth shouting about.